Humility is important, but there is a time and place that when it comes to your business, you have to BRAG.
Yep, flat out tell the world how wonderful you are, how much you’ve accomplished, and make people want to view you as their Thought Leader.
The problem is that many people aren’t doing this.
Promoting yourself can be tough to deal with. It’s much a deeper emotional issue than it seems, but you can totally rock it. I know you can.
Most likely you were raised properly at home not to tell others about your accomplishments. You didn’t run around telling everyone how awesome you are, tooting your own horn and drawing attention to yourself. Of course not! Your parents taught you not to do that so you could make friends and learn decent manners.
But things are different for adults in the business world. Showing people our skills is crucial, especially when you need to build authority in the workplace or create a profitable business.
While you should never be the person that your colleagues see as pompous and full of themselves, you must learn to show the world your skillset and what you have to offer. In fact, I’ll share 3 exact places where you must do this (both your effectiveness and profits depend on it!), but more about that in a moment.
The price you’ll pay if you don’t learn how to do this properly is high. Hiding or downplaying your abilities can cost you dearly. It can make coworkers underestimate you and not trust you with large responsibilities. For entrepreneurs, it can cost you your entire business. No joke. Without proving your authority, people won’t buy from you. They would much rather buy from your competitor who has built a strong reputation and authority in the market. You’ll never be able to reach your financial goals without intelligently promoting yourself.
You see, when people want to pay you for your wisdom, talents, skills, or passions, they need to know that you have the power to help them. If they’ve never heard of you before, it’s your job to tell them straight up the incredible things you’ve done that prove you can meet their needs. They want to see social proof, statistics or facts, and know that you’re authentic.
So sometimes you need to do the “Humble Brag” which means that you showcase your abilities but remain personable and relatable. The 3 best places do the Humble Brag are:
THE ABOUT PAGE ON YOUR WEBSITE:
This should be done in the third person. Don’t say “I have 10 years of experience helping clients raise their profits and lower their costs.” Say “Susan has 10 years of experience…” This makes it sound like someone else is sharing your awesomeness for you!
IN YOUR MARKETING MATERIALS:
You should have 4-6 Authority Statements that showcase your abilities to new potential clients. These are 4-6 pre-written blurbs that are concise with punchy, powerful words, stats, and facts that prove your track record. They do the work for you, cha-ching!
WHENEVER YOU DO PUBLIC SPEAKING, PRESENTATIONS, WORKSHOPS, OR ANYTHING LIVE:
Write your own introductions personally so that you make sure you have control over say what you want people to know about you, but have someone else introduce you. This is social proof. It shows that other people agree that you have what everyone is looking for.
And for the record, if you’re someone who usually has an inflated ego and known for boasting too much to others already, you may want to tone it down and do the opposite. Hey, there are exceptions for everything!
While there will always be times to brag, you were raised with tact. Never forget to use it!
Now go out there and confidently show that world what you’re made of 🙂